Live with passion
“I am lucky enough to be driven, more and more everyday, by a
passion for creating and making innovative and geometrical bags in
high-quality and colourful leathers. I launched my brand to share this
passion with you.”
Alice Watier, leathermaker and Artistic Director.
Feb. 27th 1992 – Born in Rennes, Brittany, France.
2011 – Moving to Paris. Year of Upgrade in Applied Arts (MANAA).
2012 – I study fashion, shoes and leather goods for two years.
2013 – I prototype my first handbags while completing my studies.
2014 – I receive my leather goods CAP diploma from Ateliers Grégoire.
2014-15 – I complete a 4 months apprenticeship at the workshop of Delphine Delafon, followed by a 2 months apprenticeship with Valérie Salacroux.
2016 – I launche my brand, AW Atelier Paris, my official website and e-shop.
2017 -Beginning of the current line of AW handbag with the creation of the Ana, Joan and Carry bags.
2018 – I create the AW logo, release a collaboration with Septem Paris and launche the Frida bag.
2019 – I display bags at Parisian concept store Empreintes, adds the Mia, Luna and Romy bags to the existing collection.
2020 – “Les inséparables” collection / Launch of the June and Loulou model
2021 – New name, new logo and new graphic charter!
Why did I launch
my brand ?
I started to create my own bags because I wanted to put into pratice what I was learning in school. From the start, I loved dreaming up new models, trying to make them and making mistakes – until I finally ended up with the perfect prototype. Bit by bit, it helped me to improve my technique and further my passion for leather goods.
After getting more practical experience apprenticing in workshops, I realized that working for other craftspeople was not as exciting as working for myself. So it was an obvious choice for me to create my own brand. Searching for beautiful skins to work with and inventing new designs motivated me more and more every day and I now want to share this passion with you.
My personal style is quite classic, but I like to twist that simplicity with a colourful accessory and I want my bags and belts to boost my looks.
« For me, the bag is that essential accessory that completes any outfit. Changing a bag can change your entire look. That’s why I’ve focused on designing pieces that adapt to all of the demands of my daily life, as well as yours. » Alice
High in vitamins
The 60’s and 70’s spirit
Bright & citrus colours
The warm Summer light
Airy spaces with glass walls
Overgrown green plants
Colourful & abstract art
Things that make me smile
Sketching new AW models
Going to the beach in Brittany
Having a drink outside in Summer
Visiting Paris’s most touristic locations
Hunting for treasures in vintage shops
Spending time with my love
And my family
Roller disco parties
Dried herbs and flowers as decoration
Going hiking at high altitudes